The Evidence
Why this program is different - and why that matters for your results.
Because your health deserves more than a headline.
In a world drowning in conflicting health advice, quick fixes, and clickbait science, I built something different — a coaching system grounded in evidence, real-world results, and the tools to make it last.
Credentials
Qualification - Certificate III & IV in Fitness
Competition - Natural Pro Athlete — ICN Bodybuilding Federation
Approach - Evidence-based methodology using validated research
From injury to the pro stage - and then a deliberate pivot.
I competed as a natural Pro Athlete in the ICN bodybuilding federation — a sport that requires more from your body, your discipline, and your understanding of physiology than almost anything else.
The path there wasn't linear. It involved injury, rebuilding from scratch, and learning — through direct experience — what actually works when your body isn't cooperating.
Then I made a deliberate choice: step back from competition and pursue a different version of health. One built around longevity, recovery, and performing well across a lifetime. That transition is exactly what I coach from.
Where I started!
Pro Athlete
Today
Most health advice you see online is built on shaky ground.
A single study proves nothing — but by the time a research finding reaches your feed, the nuance is gone. "Coffee causes cancer." "Coffee prevents cancer." Same year, different headlines, neither tells the whole story.
The tools and methods I use are held to a different standard: drawn from a broad global body of research, replicated across multiple trials in diverse populations, and continuously updated as the evidence evolves. Not the latest trend. The accumulated weight of what actually holds up.
Let's talk about the obesity epidemic — and what's actually driving it.
The human gene pool doesn't change in 40 years.
Since the 1980s, global obesity rates have tripled. Childhood obesity has increased fourfold since 1990. If genetics were the primary driver, you'd expect consistent rates across history — because our genes haven't changed in that timeframe.
Research is unambiguous: it's an environment story, a lifestyle story — and that means it's a changeable one.
An inherited tendency is not an inevitable outcome.
An approach built on evidence that actually holds up.
I don't build coaching systems from news articles, trending protocols, or what worked for one person's transformation. My methodology is drawn from a broad, global evidence base — research replicated consistently enough to be reliable.
The tools I use with every client reflect that. MacroFactor — the nutrition and training platform at the core of my coaching — is built on validated research in energy balance, adaptive metabolism, and progressive training load. It responds to real data, adjusts in real time, and removes the guesswork that derails most people.
Combined with behaviour change principles from psychology and habit research, this isn't a 12-week plan you abandon. It's a system you understand, internalise, and own.
What clients say.
Before
After
Client: Clinton
After an ambulance ride to Monash Hospital with a suspected heart attack, I realised my 'healthy lifestyle' wasn't working. Simonne completely changed my training and nutrition with a simple, sustainable system that took me from 109.1kg to 95.6kg. I swapped endless high-intensity workouts for smart training and daily beach walks, and achieved the best results of my life. She doesn't just teach the system; she's lived it as a pro athlete. Stop following influencers and outdated advice, learn from someone who's proven it works.
This isn't a program. It's a system you keep forever.
Most fitness and health programs have a built-in expiry date. You follow the plan, get some results, and then the plan ends — and you're left without the tools to maintain what you built, or to adapt when life changes.
Longevity by Design is built differently.
The goal of every coaching relationship is not to create dependency on me. It's to give you such a thorough understanding of your own nutrition, training, and recovery — and such reliable systems to manage them — that you graduate as someone who genuinely knows how to take care of themselves.
You learn how to read your own data. How to adjust when your schedule blows up. How to rebuild after a setback without starting from zero. How to make decisions about your health based on evidence and self-knowledge — not the next trend that lands in your feed.
You walk away with ownership. Accountability. And the tools to manage your own health going forward — for life.
That's unlike anything else on the market.
Ready to build health that actually lasts?
Book a free discovery call. No pressure, no pitch — just a conversation about where you are and where you want to be.