Build the healthy lifestyle you want.

Australia-wide online · One-on-one via Google Meet

A practical system for the healthy lifestyle and wellbeing you want.

Personalised nutrition and training coaching to build routines that fit your life.

6 sessions · Approximately 2 months · $395 AUD

MacroFactor subscriptions cost extra and are purchased and paid for by you through the app store.

Questions before booking? Get in touch →

Sim, founder of Longevity by Design, standing in front of the brand logo on a softly lit studio wall.
Sim, founder of Longevity by Design, standing in front of the brand logo on a softly lit studio wall.

Hi, I’m Sim.

I’m a qualified fitness coach and Natural Pro Athlete in the ICN Bodybuilding Federation. I help you make sense of nutrition and training, with practical support that fits your goals, starting point and everyday life.

I work with a small number of clients at a time so every program is genuinely personalised.

“I swapped endless high-intensity workouts for smart training and daily beach walks, and achieved the best results of my life.”

— Clinton, Longevity by Design client

Read Clinton’s full story and explore my approach →

A client’s experience.

The Three Pillars

Performance

Build strength, stamina and everyday energy, with training that fits your goals and your life.

Precision

Understand your nutrition and training data, with practical adjustments that fit your goals and schedule.

Longevity

Build sustainable habits that support strength, energy and independence as you get older.

The 6-Session Program

$395 AUD · Personalised coaching over approximately 2 months

A plan built around you

A 60-minute initial consultation to shape your nutrition, training and everyday routines.

Confidence for the long term

Practical skills to understand your data and adapt your habits as life changes.

Support as you progress

Five 30-minute follow-ups to review progress and adjust your plan.

MacroFactor subscriptions cost extra and are purchased and paid for by you through the app store.

Is This You?

You want to feel stronger, have more energy and build habits you can sustain. You don’t need to have it all figured out before you start.

  • You’re new to nutrition or training, or returning after a break

  • You’ve tried approaches that haven’t fitted your life

  • You want to understand what works for you

  • You’re looking for practical support and a plan built around your goals and starting point

Ready to build health that lasts?

Not sure whether the program is right for you? Ask me a question before you book.