About Sim.
The coach behind Longevity by Design.
I’m Sim, a qualified fitness coach, Natural Pro Athlete in the ICN Bodybuilding Federation, and a corporate professional with more than 20 years of experience across the Health and Utilities industries.
I understand how easily health slips down the priority list when work is demanding. My own turning point came after injuries and surgeries left me questioning what my body could do. With support from my coaches, I rebuilt and competed in bodybuilding.
That experience taught me the value of a clear plan, consistent habits and the right support. I then shifted my focus towards sustainable nutrition, training and recovery that fit everyday life.
When people began asking how I maintained those habits beyond competition, Longevity by Design took shape.
Today, I help people build practical skills around nutrition and training. We work towards your goals while helping you understand your own data, adapt when life changes and make confident decisions independently.
“Using the right systems and not relying on anyone else to tell me what I should be doing is incredibly freeing. That's what I want for you." — Sim
What I bring
Certificate III & IV in Fitness (Master Trainer)
Natural Pro Athlete - ICN (I Compete Natural)
Online coaching via Google Meet available Australia-wide
Coaching informed by current global research, translated into practical habits for everyday life.